E-COMMERCE · BEAUTY
VISOFO
Beauty, made luminous.
A refined e-commerce experience for beauty tools that turn daily routines into considered rituals.
Brands, websites and product visuals
made to explain and sell.
SELECTED WORK / 2024–2026
E-COMMERCE · BEAUTY
A refined e-commerce experience for beauty tools that turn daily routines into considered rituals.
E-COMMERCE · OPTICS
A niche store for compact binoculars, presenting products, benefits and real technical specifications through a clear product story.
E-COMMERCE · WATER SPORTS
An e-commerce store for diving and water-sports equipment, with product-led storytelling and a clear technical visual system.
HOSPITALITY · ACCOMMODATION
A direct-booking website for four private villas in Valea Doftanei, bringing together accommodation, facilities, local attractions and practical booking details.
WEB DESIGN CONCEPTS
Sixteen complete website directions across beauty, wellness and lifestyle.
SOCIAL CONTENT · 24 POSTS
Creative direction, product focus and lifestyle imagery shaped into a coherent social media grid.
























FAQ / WORKING TOGETHER
The practical details before we begin.
PROJECT INQUIRIES
Tell me about your brand, product and what you need. I'll come back with the right questions and a focused next step.
ABOUT / AMI FLOREA
I'm Ami, a digital designer with 12 years of international fashion experience.
Working in front of the camera taught me how one visual decision can change a mood, tell a story and shape how a brand is remembered.
I found design three years ago and recognized the same pull immediately. I like things beautiful, but never chaotic. My work brings image, hierarchy and commerce into one clear system.
SOCIAL CONTENT · VISOFO BEAUTY
Scroll-stopping
beauty stories.
24 visual stories, reels and product moments shaped into one coherent brand feed.