I design brandspeople choose

Brands, websites and product visuals
made to explain and sell.

Explore my work

SELECTED WORK / 2024–2026

Different brands.
One clear signature.

01 / 04

E-COMMERCE · BEAUTY

VISOFO

Beauty, made luminous.

A refined e-commerce experience for beauty tools that turn daily routines into considered rituals.

Art directionWeb designShopify
02 / 04

E-COMMERCE · OPTICS

VULNESS

Farther feels closer.

A niche store for compact binoculars, presenting products, benefits and real technical specifications through a clear product story.

Web designProduct storyShopify
03 / 04

E-COMMERCE · WATER SPORTS

COZIA DESIGN

Ready to see more?

An e-commerce store for diving and water-sports equipment, with product-led storytelling and a clear technical visual system.

Web designArt directionE-commerce
04 / 04

HOSPITALITY · ACCOMMODATION

MAI CU MOT

Four villas. One complete stay.

A direct-booking website for four private villas in Valea Doftanei, bringing together accommodation, facilities, local attractions and practical booking details.

Web designHospitalityDirect booking

WEB DESIGN CONCEPTS

Full websites built
around the product.

Sixteen complete website directions across beauty, wellness and lifestyle.

01AMMZOShopify Website Concept
02Pure Daily CareShopify Website Concept
03OralfreeShopify Website Concept
04HEETAShopify Website Concept
05Spa SciencesShopify Website Concept
06WIBIMENShopify Website Concept
07BEAKEYShopify Website Concept
08GUGUGShopify Website Concept
09GranNaturalsShopify Website Concept
10LifestanceShopify Website Concept
11MiroPureShopify Website Concept
12Nagracoola BlackShopify Website Concept
13Nagracoola PinkShopify Website Concept
14NicwellShopify Website Concept
16TrendPlainShopify Website Concept

SOCIAL CONTENT · VISOFO BEAUTY

Scroll-stopping
beauty stories.

24 visual stories, reels and product moments shaped into one coherent brand feed.

VISOFO Beauty Instagram profile in English

FAQ / WORKING TOGETHER

FAQs

The practical details before we begin.

PROJECT INQUIRIES

Have a project in mind?
Let's give it direction.

Tell me about your brand, product and what you need. I'll come back with the right questions and a focused next step.

ABOUT / AMI FLOREA

Fashion taught me
how to see.
Design gave that instinct structure.

I'm Ami, a digital designer with 12 years of international fashion experience.

Working in front of the camera taught me how one visual decision can change a mood, tell a story and shape how a brand is remembered.

I found design three years ago and recognized the same pull immediately. I like things beautiful, but never chaotic. My work brings image, hierarchy and commerce into one clear system.

12Years in international fashion
3Years in digital design